57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft's Services Should Not Be Designated as Gatekeepers; EU Votes on AI Framework - ExchangeWire.com

from Exchangewire 11 months ago

Around six in ten (57%) B2B content marketers worldwide face challenges creating the right content for their audience, reports eMarketer.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/14/57-of-b2b-content-marketers-face-challenges-creating-content-eu-decides-apple-microsofts-services-should-not-be-designated-as-gatekeepers-eu-votes-on-ai-framework/

The EU has decided Apple will not have to make iMessage interoperable with Whatsapp and other messaging services, following the bloc's lawmakers' conclusion that the service does not meet the bar for designation under the Digital Markets Act. With the same reasoning, the bloc also decided that Microsoft will not face stricter control on how it can operate its search engine Bing, web browser Edge, and online advertising service Microsoft Advertising in the EU.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/14/57-of-b2b-content-marketers-face-challenges-creating-content-eu-decides-apple-microsofts-services-should-not-be-designated-as-gatekeepers-eu-votes-on-ai-framework/

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#b2b-content-marketing #generative-ai #eu-regulations #apple #microsoft

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