YouTube has introduced co-branded partnership ads for Shorts creators, providing a custom CTA panel for earning from app promotions. These ads enhance advertising authenticity and visuals, improving campaign performance. Playable ad formats can now serve as end cards in AdMob, boosting viewer interaction. New AI-powered campaign models enable target ROAS bidding on iOS, helping marketers acquire users effectively. This solution has shown positive results, such as a 7% increase in ROAS for the Uatas app. Additionally, advanced models allow for intelligent video alterations while preserving essential content.
Co-branded partnership ads offer a more visually engaging and authentic ad experience with YouTube creator partners to improve campaign performance. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers.
Fueled by the latest improvements to our AI-powered campaign models, target ROAS bidding is now available on iOS. This value-based bidding solution helps marketers more profitably acquire users, and is already driving results for advertisers. For example, after adopting tROAS bidding, Uatas, an Indonesia-based lending app, achieved a 7% increase in ROAS compared to its historical iOS campaign performance.
Using our most advanced models, this solution can intelligently extend videos beyond their original frames or flip them while preserving key visual content.
Collection
[
|
...
]