"Fragrance is emotional. It is tied to memory, mood, skin chemistry and plain personal preference. A fragrance that smells refined on one person may feel too sharp or too sweet on someone else."
"Online retail does a lot well. It gives customers access to more brands, more price points and more reviews than most physical shops ever could."
"A product page can describe a perfume as woody, powdery, smoky or fresh. Yet none of that fully answers the real question in the buyer's mind: will I actually like this on me?"
"In a physical store, people deal with this uncertainty casually. They spray a tester, walk around, come back, compare two options, ask a question, then decide."
Online shopping has revolutionized convenience, but for sensory products like beauty and fragrance, personal experience is essential. Customers often prefer to test fragrances before purchasing, as scent is emotional and subjective. While online retail offers access to a wide variety of brands and reviews, it cannot replicate the tactile experience of testing products. Fragrance changes after application, and personal preferences vary greatly, making it difficult for customers to decide based solely on descriptions and reviews.
Read at Business Matters
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