A typo in a Times of India ad for the iPhone 16, reading "iPhone 16 strating," caused a stir among users on X/Twitter. Many criticized both Apple and TOI for the error, with comments reflecting annoyance and disappointment. Some users, however, recognized the mistake as "deliberate" for marketing purposes, noting the second line which read, "iPhone 16 strating from Rs59,999 Price so crazy, we bet you missed the tpyo in the headline." This created a discussion about the effectiveness of such a strategy in capturing attention.
What is this, TOI? You awaken my inner schoolteacher, and she gets very, very annoyed! I don't need this right on the front page as soon as I wake up.
This is a blunder!
They captured your attention... their mission is successful.
My first thoughts as well! What a glaring mistake right up front, till I read the second line.
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