Insomnia Cookies, founded by Seth Berkowitz in 2003 at the University of Pennsylvania, originated from the limited late-night food options available to students. Berkowitz's unique idea, started with just $150 in baking supplies, initially faced challenges, with only a few orders coming in daily. The turning point occurred after a favorable feature in the Daily Pennsylvanian, which boosted orders dramatically and allowed Berkowitz to expand operations significantly. The brand evolved from a dorm room business into a recognized cookie chain, demonstrating the potential of entrepreneurial adventures in college settings.
Insomnia Cookies began in 2003, when Seth Berkowitz, a college student, saw a gap in late-night food options and decided to deliver cookies.
After an initial slow start, the business skyrocketed after being featured in the Daily Pennsylvanian, growing from three orders a day to 80.
With the revenue growth, Berkowitz was able to hire employees and expand operations, solidifying Insomnia Cookies' place in the dessert market.
Starting with just $150 in baking supplies, Berkowitz turned his dorm room venture into a multimillion-dollar cookie chain.
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