"The most important hard objective requirement is understanding the franchise owner's role in the business on a day-to-day basis, including future trajectories."
"There’s no guaranteed equation for success with a specific brand; candidates may fit statistical categories but still reject concepts."
"The process of matching the right candidate with the right franchise is more of an art than a science, focusing first on the individual."
"Successful franchising largely depends on hard objectives, which dictate the necessary involvement and responsibilities of the franchise owner."
Matching the right franchise owner with a franchise brand is not straightforward. Success is not guaranteed based on statistical fit alone. Some candidates may reject a suitable franchise due to personal preferences, while others may lack the criteria needed despite a strong desire. The franchise owner's role significantly impacts their success and varies from full-time operational control to semi-absentee involvement. An effective match process focuses on the individual's specific needs rather than searching for an ideal franchise match.
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