"Target's mobile app has long been one of the company's not-so-secret weapons. The retailer was an early mover among its brick-and-mortar peers to seriously invest in its digital business."
"Roughly one-fifth of Target's merchandise sales last year were made via web or app, or more than $21 billion. Good apps matter because shoppers are still very much going into stores."
"About a third of our guests are using their app in the store, Target's chief revenue and digital officer, Sarah Travis, said at a meeting with investors and media."
"Target has responded to this shift with several new, user-friendly features intended to make shopping easier. I was surprised to see these upgrades had been rolled out so quietly."
Target's mobile app has been a key asset, driving significant sales and enhancing customer experience, especially during the pandemic. The app supports curbside pickup and membership programs, with a store map feature that aids shoppers. However, competition from retailers like Walmart and Lowe's has intensified, as they introduce advanced features in their apps. Approximately 20% of Target's merchandise sales come from online channels, and a third of customers use the app while shopping in-store. Target is responding with new features to maintain its competitive edge.
Read at www.businessinsider.com
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