Roblox is launching a new initiative that enables creators to sell physical merchandise linked to their games via Commerce APIs. This feature has been tested since last year and officially involves a partnership with Shopify, facilitating creators who are Shopify merchants to sell products such as apparel directly within the gaming platform. Additionally, Roblox is introducing the Approved Merchandiser Program, which allows users to purchase physical items that unlock digital content within the Roblox universe. This development aims to improve user engagement and monetization opportunities for creators.
Roblox is expanding e-commerce capabilities by allowing creators to sell physical merchandise related to their games, enhancing user engagement and experience.
Creators on Roblox can now integrate and sell physical items through Shopify, streamlining the process for both creators and consumers in virtual experiences.
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