Price bundling is a strategic marketing technique that combines multiple products or services for sale at a lower total price, which can enhance customer satisfaction and loyalty.
Businesses benefit from price bundling as it can significantly increase the average order value, drawing customers to purchase more items together than they would individually.
Another key advantage is that bundle pricing can aid in inventory management, allowing for a strategic pairing of high-demand products with slower-moving stock.
Consumers appreciate price bundling for the perceived value it creates, often feeling they are receiving more for less, which can lead to repeated purchases and increased brand loyalty.
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