McDonald's, a leading fast-food chain, historically attempted to diversify its business by acquiring Chipotle and Donatos Pizza in the late '90s. The acquisitions were part of a strategy to counter slowed growth due to limited profitable locations for new McDonald's restaurants. While Chipotle was relatively new, Donatos was already established with over 140 locations. Despite these efforts to expand its brand, McDonald's has not found significant success with new chains in recent years, as evidenced by the rapid closure of its CosMc's brand after its launch in 2023.
McDonald's made a strategic move in the late '90s by acquiring Chipotle and Donatos Pizza to diversify its business and attract investors as growth slowed.
Chipotle, founded in 1991, was a fledgling chain when McDonald's invested in it in 1998, providing essential support for its growth.
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