Klaviyo has acquired Gatsby to bolster its offerings in social commerce, enabling brands to convert social media engagement into direct customer relationships. Increasingly, consumers initiate shopping on social platforms, leading to significant growth in social commerce, projected to exceed $6 trillion by 2030. The acquisition addresses the disconnect between social interactions and owned marketing, providing real-time social context to customer profiles. Gatsby's technology allows brands to capture subscriber information from social interactions without requiring website visits, enriching customer profiles and enhancing omnichannel experiences.
Gatsby captures email and SMS subscribers directly from social interactions like DMs, tags, mentions, and follows, allowing brands to bridge social and owned marketing.
The acquisition of Gatsby aligns with Klaviyo's mission to deliver omnichannel experiences by unifying customer data, including social signals.
According to Mordor Intelligence, social commerce is projected to surpass $6 trillion by 2030, emphasizing its growing importance in the retail landscape.
Klaviyo reported a 32% year-over-year revenue growth, a significant increase that highlights its success in expanding upmarket and strengthening customer relationships.
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