The Premier League aims to enhance fan engagement both on and off the pitch through data and AI. Alexandra Willis, responsible for digital media and audience development, emphasizes the importance of personalized experiences to meet the diverse needs of its 1.8 billion global fans. Transitioning from journalism to sports marketing, she is focused on improving how the organization serves its core fans and attracting new supporters worldwide. The digital transformation strategy aims to create meaningful connections with fans, regardless of their football knowledge or location.
"The Premier League is one of the most compelling sporting products there is. We're so privileged to stage this amazing quality of football on a week-in, week-out basis."
"Estimates suggest there are 1.8 billion Premier League fans globally. Our work is all about how we can better serve those fans."
#premier-league #fan-engagement #digital-marketing #data-driven-experiences #artificial-intelligence
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