"During a recent TikTok Super Brand Day, a week-long event where brands offer limited-time discounts, launch new products, and host live shopping events, our fashion brand Popilush generated more than $500,000 in sales by optimizing our process at every step-from being flexible with our approach, making quick decisions and working with influencers who care about our brand. Through these tactics, our daily sales revenue spiked from $16,000 to $65,000, and we've maintained consistent sales since."
"It's easy to assume that your typical best-sellers would also perform well on TikTok Shop, but that's not always the case. We had initially tested content with our top two Instagram-viral products, a lace bodysuit and sleeveless maxi dress, but soon realized that a new partywear dress was spurring consistent, organic conversations among TikTok shoppers. Users were asking where the product was from, content creators were making more videos organically, and sales were steadily increasing."
TikTok Shop provides an easy-to-launch sales channel that helps brands reach new audiences and scale revenue. Popilush generated more than $500,000 during a TikTok Super Brand Day by optimizing processes: staying flexible, making rapid decisions, and partnering with influencers who authentically supported the brand. Daily sales rose from $16,000 to $65,000 and held steady afterwards. Effective tactics included following organic TikTok conversations to identify unexpectedly strong products, redirecting ad spend to already-performing videos, shifting inventory toward TikTok demand, and seeding product to relevant creators for authentic promotion.
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