How To Use Seasonal Forecasting To Grow Your Business (2025) - Shopify
Briefly

Basic seasonal demand forecasting helps you make strategic decisions, like whether you should upgrade your equipment or when you should place your wholesale orders.
Forecasting demand is critical-especially for seasonal businesses that rely on sales from one peak period. Ensure all your expenses are fully covered.
Knowing how many units you’re likely to shift can ensure you have enough stock and can manage your cash flow.
A few months of the year fund your business for the others, and you probably spend your 'off' months investing back into your business.
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