Chipotle's operational decline under poor management affected employee morale, as workers increasingly expressed a desire to quit. Originally a successful fast food chain founded in 1993, Chipotle faced food safety crises starting in 2015, which necessitated leadership changes. Brian Niccol's appointment brought significant operational adjustments like order screens and drive-throughs, which subsequently increased revenues tremendously. From $4.9 billion in 2018 to $11.3 billion in 2024, the company saw a tenfold increase in stock value during this period, transitioning from struggling to thriving.
The deterioration took its toll. The morale of the whole store was basically terrible. When he started, people rarely talked about leaving.
Chipotle became an elevated fast food juggernaut with more than 3,700 locations around the world, going public in 2006.
Niccol led a dramatic turnaround. The efficiency-focused changes he put in place helped the company's annual revenue surge from $4.9 billion in 2018 to $11.3 billion in 2024.
Schneider was witnessing Chipotle making a sharp U-turn. A lot of corners were being cut over time.
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