"If you're a merchant selling low-ticket items, Haul is just another means to help price-conscious consumers find your products more easily," wrote Katie Moro, global director of managed service at Productsup, a provider of ecommerce product content. This insight underscores how Haul simplifies shopper experience, making it easier for buyers to discover affordable products.
"Shoppers don't have to set a filter to narrow their search to products in your price range. They can scroll through the Haul storefront on the Amazon app freely," Moro continued, highlighting the user-friendly aspect of Haul that benefits both consumers and sellers competing with Temu or Shein.
Amazon's launch of Haul illustrates the company's strategy to compete against emerging low-cost competitors like Temu and Shein in capturing price-sensitive consumers in the U.S. market.
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