"Customer feedback can help improve your products and services, spark new ideas, uncover weaknesses in your operations, influence your marketing strategy, boost customer satisfaction, and more. And considering that 80% of businesses expect to compete mainly based on customer experience, according to data from business research and advisory firm Gartner, going straight to the source can help ensure you're providing an experience your customers love, return to, and tell their friends about."
""Our customer loves to give us feedback," Chen says on "Shopify Masters." "Whether it's color, silhouettes, fabrics, wedding vibes-whatever it is, they're not afraid to reach out and tell us what they want." Chen and her team welcome it all, putting systems in place to collect insights and analyze trends. They gather this information through formal surveys, Instagram polls, and feedback from product reviews, third-party sites, and the brand's Facebook brides group and Instagram broadcast channel."
Customer feedback helps businesses improve products and services, spark new ideas, uncover operational weaknesses, influence marketing strategy, and boost customer satisfaction. Eighty percent of businesses expect to compete mainly on customer experience, so direct customer input helps create experiences customers love, return to, and recommend. Businesses collect feedback via formal surveys, Instagram polls, product reviews, third-party sites, community groups, and broadcast channels. Teams analyze feedback to identify trends and guide product, inventory, and design decisions. Surveys timed months before key purchase events can predict future preferences and enable proactive alignment with upcoming customer needs.
Read at Miami Herald
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