Starbucks designates its employees as "partners" to highlight their ownership of company stock, enhancing their investment in business success. This concept, introduced by Howard Schultz in 1991, awards Bean Stock, or Restricted Stock Units (RSUs), to all eligible employees after two years of service. Employees receive annual grants based on employment duration, with shares vesting at 50% after one year and full ownership after two. Although there are tax implications for these stock holdings, Starbucks mitigates this by decreasing share amounts to offset tax liabilities.
Starbucks refers to its employees as "partners" to emphasize their role as shareholders who own company stock at no cost, indicating a shared ownership model.
The Bean Stock program was introduced in 1991, allowing all employees to receive Restricted Stock Units based on their tenure with the company, reinforcing a sense of shared responsibility.
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