Google has rolled out a new 'Physical Stores' section in the Google Merchant Center Next interface for some merchants, highlighting data sourced from their Google Business Profiles. Observed by Brodie Clark, this feature is currently seen as limited in practical application, primarily displaying random information without significant enhancements. As discussions unfold on platforms like X, uncertainties remain regarding the tab's future capabilities and how it could integrate with features like the SWIS (See What's In Store) unit, potentially enriching merchants' local listings and advertising strategies.
New "Physical Stores" section in Google Merchant Center Next shows random data from Google Business Profiles. Currently limited in usefulness, possible full rollout pending.
Brodie Clark's observation highlights initial appearances of the 'Physical Stores' tab, raising questions about upcoming features or data enhancements beyond existing Google Business Profiles.
The inclusion of the 'Physical Stores' section has sparked curiosity about what additional functionalities could be introduced, particularly from the SWIS (See What's In Store) unit.
As merchants notice this feature's rollout, the potential for enhanced local data integration into Google Merchant Center may represent new advertising opportunities.
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