"The biggest impact of AI in e-commerce is not how brands use it internally, but how consumers are using it to shop. Instead of typing keywords into search engines or scrolling through social feeds, shoppers are describing needs, preferences and budgets directly to AI assistants and receiving curated recommendations."
"Salesforce reported that AI helped fuel a record $294 billion in U.S. online sales during the 2025 holiday season. Adobe found that generative AI tools drove a 693% increase in traffic to retail sites, with shoppers from AI platforms converting at higher rates and generating more revenue per visit."
"Many founders I speak with are asking: If a customer asks an assistant for a recommendation, how do we get our product to show up? The answer largely lies in structured, machine-readable product data."
E-commerce has evolved through technology, starting with electronic transactions. Major shifts like search, social media, and marketplaces have altered brand discovery and profitability. Currently, AI-driven shopping is reshaping the industry, presenting significant opportunities for founders. AI influences consumer behavior, with shoppers now using AI assistants for personalized recommendations instead of traditional search methods. This shift necessitates brands to focus on structured, machine-readable product data to ensure visibility in AI-driven environments, as highlighted by Deloitte's 2026 Retail Industry Global Outlook.
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