The fast-fashion industry is highly adaptive and profitable, unaffected by tariffs imposed during Trump's trade war with China. Companies like Shein and Temu have faced sales declines but are targeting markets in Europe and Latin America for growth. H&M is shifting production to Central America and seeking to mitigate the impact of tariffs. Despite lower sales for some brands, the industry's core issues, such as labor violations and environmental damage, persist. Consumer choices towards sustainable options may support smaller brands, but largely do not resolve systemic problems in fast fashion.
The fast-fashion industry is a giant, lucrative sector that isn't tied to one specific country, making it resilient to tariffs and trade changes.
Shein and Temu have been boosting advertising in Europe and Latin America to find new customers despite tariffs affecting their sales in the U.S.
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