"I'm the founder of The Starters, a company that helps ecommerce brands access top-tier fractional talent through a curated, vetted marketplace. We connect brands with experienced marketers, creatives, and technologists - professionals who've helped build some of the world's best companies - so they can hire flexibly and efficiently. Before that, I was CMO at Winc, a wine subscription company."
"We had recently gone public, but behind the scenes, the business struggled. A few weeks after my last conversation with you, Winc declared bankruptcy and was later acquired. I was offered a role, but it marked my third startup in a row to fail financially, prompting some serious self-reflection. I questioned whether it was bad luck or my own shortcomings. Ultimately, I decided I needed full ownership of outcomes and became an entrepreneur."
The Starters is a curated marketplace connecting ecommerce brands with vetted fractional talent including marketers, creatives, and technologists. The company launched in late 2023 after the founder experienced consecutive startup failures and chose entrepreneurship to gain full ownership of outcomes. The business began with a $5,000 personal investment and has grown to more than 600 freelancers and 500 client brands. The marketplace prioritizes attracting top-tier talent first to meet rising demand for flexible ecommerce expertise. The mission includes helping freelancers find meaningful flexible work and helping brands build lean, efficient, and profitable organizations through fractional hires.
Read at Practical Ecommerce
Unable to calculate read time
Collection
[
|
...
]