"We had thousands of suppliers, and we were distributing products into dozens of countries around the world,"
"I found myself running this big team that was not really set up for success,"
"Global trade runs on natural language communication,"
"It's emails, WeChat, phone calls, purchase orders, and packing lists."
"The goal is to go from 'I need a good' to payment without having to lift a finger,"
Tim Spencer ran Markai, an e-commerce startup in Asia, and encountered severe manufacturing procurement complexity during the pandemic. Markai managed thousands of suppliers and distributed products to dozens of countries, creating manual burdens for sourcing, pricing negotiations, order tracking, and payments. Spencer sold Markai in 2023 and later launched Didero with procurement veteran Lorenz Pallhuber and technologist Tom Petit. Didero aims to automate global procurement by ingesting natural-language communications and automating workflows. The company raised a $30 million Series A co-led by Chemistry and Headline, with participation from M12. Didero functions as an agentic AI layer atop existing ERPs to coordinate updates and execute tasks, targeting end-to-end automation from need to payment.
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