Building a Statement Brand in a Saturated Market (2024) - Shopify
Briefly

Rima and Eddy knew the market was flooded with similar swimwear, yet they struggled to find pieces that reflected their personal style and experiences.
Eddy explains that the trust she has with Rima allows them to create freely without fear of judgment, a crucial element for their brand's growth.
Their tagline, 'Statement Swim for Statement Girls,' encapsulates their mission to design unique swimsuits that stand out and cater to specific customers.
Although they faced challenges in the beginning, Rima and Eddy's complementary skills helped to build Goldie Swimwear into a successful brand.
Read at Shopify
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