Bojangles, the fried chicken chain, is planning to open 20 new locations in New York City and 35 in New Jersey. Originally established in NYC in 1982, the chain had a brief stint there before closing in 2007. Bojangles aims to simplify operations and enhance the customer experience with a new building prototype featuring a 'Biscuit Theatre.' Despite mixed results in past expansions, they continue to seek new markets, including a return to Tampa Bay.
In a statement, Bojangles outlined an expansion strategy intended to 'simplify operations, adapt to shifting consumer wants and enhance the guest experience,' including a prototype with a 'Biscuit Theatre' where customers can watch biscuits being made.
Bojangles first opened in New York City in October 1982 on 6th Avenue between 45th and 46th streets, featuring a jubilant opening day with a woman in a chicken suit and a live band.
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