"TikTok has become a major part of shopping culture. According to a new Pew Research Center survey, 62% of U.S. adults who use TikTok say they go there to see product reviews or recommendations. That figure jumps even higher among young adults-especially young women. TikTok leads other social platforms for shopping research Here's how TikTok compares to other platforms: 62% of TikTok users say they use the app for product reviews 44% of Instagram users say the same 37% on Facebook 29% on X"
"Young women drive the trend The survey shows that TikTok's role in consumer decision-making is especially strong among younger women: 83% of TikTok users who are women ages 18-29 say they use the app for product recommendations 74% of all women ages 18-49 say the same Even among women 50+, 49% cite product reviews as a reason for using TikTok"
62% of U.S. adults who use TikTok say they go there to see product reviews or recommendations. TikTok outpaces Instagram (44%), Facebook (37%) and X (29%) for shopping research. Roughly one-quarter of TikTok users call product reviews a major reason for using the app. Usage is concentrated among young women: 83% of women ages 18–29 and 74% of women 18–49 use TikTok for recommendations, while 49% of women 50+ do so. Among men, 56% under 50 and 42% 50+ use TikTok for product reviews. Influencers and creator-driven reviews make TikTok a discovery engine and e-commerce driver, affecting advertising and the creator economy amid debate over a possible U.S. ban.
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