"The four agentic commerce experiences - ChatGPT ( Instant Checkout, Agentic Commerce Protocol), Google Gemini (Universal Commerce Protocol), Microsoft Copilot (Copilot Checkout, ACP), and Perplexity (PayPal, Instant Buy) - have nearly 1 billion combined monthly active users. With Google transitioning from traditional search to AI Mode, that number will dramatically increase. For merchants, the opportunity is as big or bigger than Amazon or any other marketplace."
"But genAI models need more than access. Agentic commerce thrives not just on extensive attributes but also on the products' applications and use cases. Merchants should expand attributes beyond what's shown on product detail pages and provide essential context via a deep and wide question-and-answer section that includes common shopper queries. It enables the models to match consumer prompts with relevant recommendations, driving sales to those merchants."
The four major agentic commerce platforms—ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity—combine for nearly one billion monthly active users and will grow as Google moves search to AI Mode. Merchants should embrace AI agents and grant access to complete product catalogs. GenAI models require rich product attributes and clear information on applications and use cases. Merchants must expand attributes beyond product pages and publish a deep, wide question-and-answer section that covers common shopper queries. Those details enable models to match consumer prompts to relevant recommendations and drive sales. The shift to AI Mode will increase zero-click results, reducing clicks and revenue.
Read at Practical Ecommerce
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