Arjus Dashi emphasizes that faster page loads increase revenue, especially at checkout. Addressing issues like unoptimized code, server overloads, and complicated processes is crucial for success.
To diagnose checkout speed, Dashi recommends using browser inspection tools to analyze performance. Identifying and fixing code dependencies can significantly improve functionality and user experience.
He points out that common checkout problems include server overload, lengthy processes, and lack of transparency, which can lead to cart abandonment. Clarity in costs fosters trust.
Dashi highlights the importance of stress-testing servers for peak traffic, especially during high-demand events like Black Friday, to ensure smooth checkout experiences for users.
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