"First Insight, a company that works to help artificial intelligence (AI) aid retail sales, released a report claiming that 57% of holiday shoppers plan to use social media, 39% plan to use AI tools to aid their shopping, 42% plan to check out directly through social media, and 68% use purchase directly through AI. The firm's "2025 Holiday Shopping Report" found that 73% of Gen Z shoppers plan to use AI for their entire shopping experience."
"Consumers aren't just using it to search - they're buying through it. At the same time, they're more cautious about spending, focusing on price, value and convenience. Retailers that listen to their customers and adapt quickly to these new buying behaviors will be the ones building loyalty that lasts long after the holidays."
A majority of holiday shoppers plan to use social media and AI in their shopping journeys, with 57% using social platforms, 39% using AI tools, 42% checking out through social media, and 68% purchasing directly through AI. Seventy-three percent of Gen Z plan to use AI for their entire shopping experience. Price and convenience drive shopping behavior both in-store and online. Consumers worry about on-time delivery and will pay more to ensure it. Gift cards are used to stay within budget. Purchases are rising for apparel and personal care. Facebook and TikTok lead social discovery and shopping, and big-box retailers remain preferred for in-person shopping. Seniors are increasingly using online tools across shopping, finance, social media, streaming, and gaming, alongside ongoing online-safety concerns.
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