"The buzz around agentic AI started at NRF two and a half months ago, and people at Shoptalk were still looking for answers to questions like: Will people really hand over shopping to AI agents, even if the technology makes it seamless and easy? However, there was still no real consensus."
"OpenAI rolled out a new shopping experience on ChatGPT that can browse and compare items, and drop relevant product information all in one place. It's a revised version of OpenAI's Agentic Commerce Protocol, which delivers real-time product data from merchants-including Target, Sephora, Nordstrom, The Home Depot, Best Buy, and Wayfair-directly into ChatGPT."
"Gap said it is partnering with Google to let people complete purchases directly within AI agent Gemini, becoming the first major fashion brand to collaborate with Google on agent-driven AI commerce."
Retailers at Shoptalk Spring in Las Vegas were eager for an AI playbook, focusing on agentic commerce. The event showcased significant AI announcements from companies like OpenAI and Google. Attendees shifted their focus from building AI solutions to creating useful applications. Questions remained about consumer willingness to trust AI agents for shopping. Google and OpenAI introduced new features to enhance shopping experiences, with brands like Gap and Sephora exploring partnerships to integrate AI into their retail strategies.
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