"First, consider writing. ChatGPT, Claude, Gemini, Grok, and dozens of other AI tools can draft newsletters, create ads, or write search-engine-optimized copy. In a recent ecommerce project, I directed AI to generate product copy from this manufacturer's description: At less than 5″ wide, the incredibly slim and easy-to-use K-Mini® single-serve coffee maker makes anywhere perfect for great coffee. Before composing, the AI tool searched the web and considered SEO keywords. After a couple of research steps, it produced several versions, including this one:"
"The Keurig K-Mini Single-Serve K-Cup Pod coffee maker is so compact that it could fit in your sock drawer. It was designed for those who live life on the edge of counter space. You know: it's Monday morning, and your kitchen counter is as cluttered as a teenager's bedroom floor. Too crowded for a conventional coffee machine. At less than 5″ wide, this little marvel is here to rescue your mornings with a splash of style and a dash of caffeine."
Generative AI has transformed ecommerce by enabling rapid creation of copy, images, video, and code, lowering barriers to creative production while intensifying competition. The release of ChatGPT in late 2022 catalyzed widespread adoption, with millions using models to generate blog posts, ads, and product descriptions. Modern AI tools can draft newsletters, craft search-optimized copy, and adapt manufacturer descriptions into multiple product variants within minutes. AI workflows include web research and SEO keyword consideration, enabling sites to generate and A/B test thousands of descriptions in hours. Marketers also apply large language models for research, outlines, and other campaign tasks, increasing speed and scale.
Read at Practical Ecommerce
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