"George W. Bush had just begun his second presidential term when we launched Practical Ecommerce in mid-2005. An innovative ecommerce platform (requiring no software downloads!) would soon debut in Canada. The founders, former snowboard sellers, called it Shopify. Like many of you, we've experienced the rise of cloud computing, social media, logistics, and marketplaces, but nothing compares to the disruption of artificial intelligence. Apparently, our audience agrees."
"We published roughly 300 articles in 2025. Of the 25 most read, 17 addressed AI. Grateful. That's how I feel after 20 years. Grateful for being part of a thrilling industry. Grateful to our advertisers, our colleagues. Grateful to our contributors - the genius Armando Roggio, the great Ann Smarty, dependable Sig Ueland, entrepreneur Eric Bandholz, ad guru Matt Umbro, so many more."
Launched in mid-2005, Practical Ecommerce grew alongside platforms like Shopify. Cloud computing, social media, logistics, and marketplaces expanded, but artificial intelligence became the most disruptive force. Roughly 300 items appeared in 2025, and 17 of the 25 most-read items focused on AI. Gratitude is extended to advertisers, colleagues, and contributors including Armando Roggio, Ann Smarty, Sig Ueland, Eric Bandholz, and Matt Umbro. Joy manages all financial operations. Readers are acknowledged as essential. Top topics included SEO strategies against Amazon, changes to rank tracking and crawling, the Google-Criteo retail media deal, and ChatGPT Shopping developments.
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