Buffalo Wild Wings is adapting to the struggles in the casual dining sector by introducing a new Bottomless Apps deal for only $9.99, effective June 27, 2025. This deal enables customers to order two appetizers at a time from a select list, excluding wings. The strategy aims to draw dine-in customers back as many restaurant chains face closures and cutbacks exacerbated by the pandemic and rising food prices. While the offer is available all day, it's a temporary measure to counterbalance the fierce competition driving down prices within the industry.
Buffalo Wild Wings is launching its Bottomless Apps, an all-day, every-day deal for $9.99, focusing on appetizers to attract dine-in customers amidst the casual dining struggle.
The chain will offer two appetizers at a time from a selection that excludes their popular wings, targeting value-conscious diners who prefer non-chicken options.
Amidst industry turmoil where many chains are closing locations, Buffalo Wild Wings aims to leverage the trend of value deals in response to rising food costs.
This initiative follows a series of desperate measures by competitors, including Applebee's and TGI Fridays slashing prices to draw in customers struggling with inflation.
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