Pepsi's launch of 'Talking Sabor' in various media channels, original content, and retail, while maximizing the impact of their global campaign 'Better with Pepsi,' is a groundbreaking move according to CEO Emiliano Saccone.
Talking Sabor features Chef Aarón Sanchez visiting 16 restaurants across four Latino-dense markets, offering viewers a curated menu experience and Hulu gift cards for launch day diners.
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