The promotion of Taylor Swift's new album, 'The Tortured Poets Department,' involved a multi-faceted marketing approach across different platforms such as Apple Music, Spotify, YouTube, and even a pop-up library sponsored by Spotify in Los Angeles.
The launch of Swift's album showcased the intricate industrial complex that celebrities, with the help of technological platforms and media, now construct around their releases to capture the frenzy of fans and ensure massive sales numbers.
The engagement of fans through various mediums like social media platforms, customized badges through Threads by Meta, and the creation of exclusive vinyl versions including 'ghost white' and 'phantom clear' reflects the evolving landscape of album promotion in the digital age.
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