Coachella, with an average of 125,000 daily attendees, is one of the most popular events for sponsorship opportunities.
Fashion brands like Free People, H&M, and Forever 21 are launching festival clothing collections in collaboration with festivals like Coachella.
Tecovas, known for cowboy boots, is sponsoring Stagecoach and offering festival-related promotions to engage with attendees and boost sales.
Festivals like Stagecoach play a significant role in Tecovas' marketing strategy this year, leveraging the connection between the brand, the artists, and festival-goers.
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