Goldman Sachs predicts the creator economy could approach half a trillion dollars by 2027. More money is flowing into the creator economy, with a significant increase in influencer marketing investment from 2022 to 2023. Brands are turning to social media stars of all sizes for online word-of-mouth marketing.
Linktree's Lara Cohen highlights the need for creators to charge more and gain more control over their online presence. Cohen emphasizes the ongoing financial shift needed to align with the current market direction, advocating for fair compensation for creators.
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