Cracker Barrel, established in 1969, faces some backlash as it modernizes its restaurant designs, moving away from its classic, nostalgic aesthetic. Fans, like Rachel Love, express disappointment over recent changes, including altered interior decor and removal of antiques. Moore, Cracker Barrel's chief marketing officer, insists the changes aim to brighten the atmosphere while retaining elements of southern hospitality. However, the shift has sparked debate, with customers longing for the original charm and nostalgic feel that the brand is known for.
"When Cracker Barrel took away the last piece of nostalgia you had left," Love captioned in a TikTok video last month as she showed the inside of an updated location.
Cracker Barrel chief marketing officer Sarah Moore stated, "One of our strategies is really centered on that physical guest experience."
Moore noted, "It's all about evolution with intentionality. We've been very transparent about our goal of making our stores feel brighter and even more welcoming than they already are."
Love expressed in shock regarding the design change, stating, "The only antiques they have were on the fireplace mantle."
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