Flexible Spending Accounts (F.S.A.s) are often used for traditional health expenses, but retailers are expanding their reach by offering many more eligible products including wellness items like sunscreens and pimple patches.
Companies are keen on tapping into the expansive definition of medical expenses provided by the IRS, allowing them to market non-traditional health items as F.S.A. eligible. This blurring of categories between health and general consumption exemplifies the shifting landscape of consumer health.
#flexible-spending-account #health-and-wellness #consumer-trends #medical-expenses #retail-marketing
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