"When I graduated from college in 2010, the country was recovering from a recession hangover, and everyone seemed to have opinions about how millennials like me would make our way through the world. We were entitled at work, responsible for the decline of cable and (thanks to all that avocado toast) still relying on our parents for financial support. Flash forward 15 years and I'm pleased to report that the headlines have moved on from millennials."
"As the co-founder and CEO of Pubity Group, Chilvers reaches an audience of more than 2 billion on Instagram and other social media channels with brands devoted to feel-good news and memes. Blakiston, meanwhile, has built an audience of more than 4 million for her news brand shit you should care about, including a newsletter that has over 500,000 subscribers."
In 2010 the economy was recovering from a recession and millennials faced stereotypes about workplace entitlement, declining cable use, and financial dependence. Attention shifted to Gen Z, whose oldest are under 30 and youngest are teenagers. Gen Z is often described as undisciplined at work, contributing to declines in moviegoing, and carrying debt from costly experiences, but tastes and aspirations are more nuanced. Two twenty-something digital-media entrepreneurs reach Gen Z: Kit Chilvers of Pubity Group reaches 2 billion across social platforms, and Lucy Blakiston built an audience of 4 million with a 500,000-subscriber newsletter. The 2025 Spout Social Index lists Instagram, YouTube, and TikTok as top platforms, and young people increasingly get news on social media.
Read at Theankler
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