Starbucks appointed Brian Niccol as the new chief executive amidst weak sales and declining stock, with his successful leadership at Chipotle seen as a positive indicator for Starbucks' future.
Brian Niccol led Chipotle to nearly double its sales and an 800% stock price increase by focusing on drive-through options and loyalty programs, strategies that could potentially benefit Starbucks.
#leadership-change #brian-niccol #chipotle-mexican-grill #business-strategy #stock-market-performance
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