It didn't start from a commercial approach at all, said Alain Crevet, Dupont's chief executive. It started from the will of a few crazy maverick technical people to create something original.
The idea was to keep the best of the two brands, said Jean-Loup Glenat, the head of design at the Swiss watch brand Franck Muller, with the shared goal to together create one product, not two products in one.
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