In 2005, Kevin Kelly emphasized that the web's success was driven by its audience and their participation in creating content. He reflected on earlier skepticism regarding the web's viability, noting how early adopters thrived. By embracing open creation and APIs, platforms facilitated user-generated content and community engagement. The rise of e-commerce and forums underscored how audience involvement fueled the web's growth. Kelly introduced the concept of a "gift economy," highlighting how audience contributions led to abundant choices and a shift from consumers to producers. By 2005, nearly 600 billion web pages showcased this transformation.
"The web would literally be nothing without its audience collectively participating in the act of creation."
"E-commerce sites like eBay helped prove that point, where its users literally created the content."
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