Search ranking volatility remains high after the June core update, with expectations of another update soon. Google has introduced the preferred sources feature for Top Stories in the US and India, while AI Overviews suggest stable traffic from Google to publishers. Concerns arise from Google's John Mueller addressing the potential scams behind various AI SEO terminologies. Google Ads has launched new features aimed at reducing invalid traffic and updating policy articles, along with various user interface experiments across its services.
The Google search ranking volatility has not calmed down since the June core update, and we are in mid-August expecting another core update soon.
Google launched the preferred sources feature for Top Stories in the US and India, with traffic from Google to publishers remaining stable.
John Mueller implied the hype around GEO, AEO, AIO, and other AI SEO acronyms may be scammy and spammy, signaling skepticism towards these trends.
Google Ads has introduced new AI to reduce invalid traffic by 40%, and updated several policy help center articles to enhance user guidance.
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