The retweet was an innovation that turned Twitter from a niche idea into a transformative force, driven not by its creators' design but by early adopters' need.
In its early versions, Twitter had no mechanism for amplifying popular content, which the retweet allowed and which fundamentally changed how the platform functioned and influenced culture.
Taylor Lorenz’s 'Extremely Online' details how many popular social media platforms evolved out of unintended purposes, showing how user behavior can radically reshape technology.
Apps like YouTube and Instagram were initially created for different intentions, illustrating the unpredictability of social media’s trajectory and the influence of user adaptations on their success.
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