"TikTok's algorithm gathers information about a viewer's preference with every view and every swipe, effectively transforming casual users into heavy users by continuously adapting to their viewing habits."
"After one week, the time casual users spent on the app jumped from 32 minutes a day to 45 minutes, indicating a significant increase in engagement and frequency of app usage."
"A lawsuit settled by TikTok in January 2026 highlighted concerns about social media addiction, with claims that the platform is designed to hook young users and negatively impact their mental health."
TikTok's algorithm collects data on user preferences with each interaction, leading to increased engagement. Users can quickly transition from casual to power users, spending significantly more time on the app. A lawsuit highlighted concerns about social media addiction, with TikTok settling claims of intentionally hooking young users. Analysis of user behavior revealed that casual users' time on the app increased dramatically within weeks, with many spending over 70 minutes daily after several months. The algorithm's design mirrors the allure of ancient sirens, emphasizing the need for resistance.
Read at Psychology Today
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