TikTok is expanding its Out of Phone Program, an out-of-home advertising solution that enables advertisers to present content in various physical environments. Partnerships with Curb, Westfield Malls, Rockbot, and Hope Hydration allow brands to showcase high-performing TikToks on screens in taxis, shopping malls, and other in-person locations. This initiative provides advertisers with the ability to reach audiences beyond their phones, creating a diverse advertising ecosystem that effectively connects digital content with physical experiences.
TikTok is expanding its Out of Phone Program, which allows advertisers to showcase high-performing TikTok content on screens in taxis, shopping malls, and various other locations.
New partnerships with Curb, Westfield Malls, Rockbot, and Hope Hydration enhance the advertising opportunities, enabling TikTok to reach audiences in brick-and-mortar settings.
By leveraging out-of-home advertising, TikTok enables brands to engage with consumers in real-world environments, thereby increasing the effectiveness and reach of their marketing campaigns.
This initiative creates a diverse advertising ecosystem, successfully bridging the gap between digital experiences and physical touchpoints in everyday life.
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