Amazon's new storefront, Amazon Haul, aims to provide affordable daily essentials, with all items priced at $20 or less, appealing to the current economic concerns.
The Haul concept aligns closely with a consumer culture focused on accumulating items, a phenomenon seen in 'haul' videos popularized by social media influencers, reflecting deeper societal trends.
The introduction of Haul indicates Amazon's strategic response to customer desire for affordability while simultaneously promoting consumerism and the relentless pursuit of more possessions.
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