The 'dead internet theory' makes eerie claims about an AI-run web. The truth is more sinister

The dead internet theory essentially claims that activity and content on the internet, including social media accounts, are predominantly being created and automated by artificial intelligence agents.

Many of the accounts that engage with such content also appear to be managed by artificial intelligence agents. This creates a vicious cycle of artificial engagement, one that has no clear agenda and no longer involves humans at all.

At first glance, the motivation for these accounts to generate interest may appear obvious - social media engagement leads to advertising revenue. If a person sets up an account that receives inflated engagement, they may earn a share of advertising revenue from social media organisations such as Meta.

Read at The Conversation