LVMH Luxury Ventures Fund's investment in Our Legacy marks a significant milestone for the Swedish fashion brand, elevating its profile in the competitive luxury market.
According to Jockum Hallin of Our Legacy, this backing transforms the brand into 'a bigger brand at a different, new level,' enhancing its market presence and recognition.
Julie Bercovy described Our Legacy as having a 'cult' brand image characterized by 'quiet hype.' This reflects its unique position within the luxury fashion sector.
Bercovy noted the importance of Our Legacy's financial performance and brand identity, aligning with LVMH's strategy of investing in companies that showcase a youthful twist on luxury.
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